PKMFashion identity
Styled Couture
Bring a tailoring reference into a recognisable fashion mark.
The design decisions
A thread-like emblem and the contrasting Styled and COUTURE lettering connect the identity to craft. Deep green and gold establish a consistent visual direction.
Designer's note
The thread detail helps the mark say something about the name without extra decoration.
Looking at the finished work
The finished mark brings its tailoring reference and the brand name into one composition.
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