PKMPersonal identity
Iconka Designs
I wanted an identity I could use across my design work, from a small signature on a graphic to a more prominent application.
The design decisions
The artwork pairs a restrained monogram with an expressive wordmark. I explored how the same identity looks on darker materials and an apparel graphic, keeping the maker recognisable without making every piece identical.
Designer's note
I wanted people to recognise the maker without distracting from the design in front of them.
Looking at the finished work
The three pieces show how one identity can work in quite different settings.
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