PKMLaunch and menu
Fries Haven
Introduce the food business and help people find the menu, location and ordering details quickly.
The design decisions
The launch graphic uses large lettering and a red-and-gold palette to catch attention. The menu is more practical, with prices and ordering details arranged for a quick read. Both pieces share a visual direction.
Designer's note
A food poster needs to catch attention, but the next question is often how much it costs and how to order.
Looking at the finished work
The two pieces show the offer, listed prices and contact route. Prices on the original artwork may no longer be current.
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