PKMEvent campaign and countdown
El Festín Elegante
Introduce the dinner and awards event, then keep the information familiar as the date gets closer.
The design decisions
The main poster uses a dark palette, gold lettering and a clear information area. I carried that treatment into the five countdown designs, changing the day number while keeping the campaign recognisable.
Designer's note
The countdown gave me a way to repeat the message without redesigning the whole poster each day.
Looking at the finished work
The archive contains the event poster and five countdown designs; attendance information isnundefinedt available.
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